How Social Platforms Became the New Search Engine (And Why Your Content Strategy Needs to Change)
There’s a moment every marketer reaches when they finally acknowledge the obvious: nobody’s using Google to find restaurants anymore. Or products. Or answers. They’re using TikTok. I first noticed this shift about six months ago when I watched a 19-year-old search for “best air purifier” on TikTok instead of Google. Not because she didn’t know […]










